The Art of Closing a Deal | Blog | Vargas & Vargas Insurance

Close a Deal - Option 1.jpgAs a business owner, you do everything in your power to make sure that your business is marketed to as many potential clients as possible. You may do this through word of mouth advertising, running advertisements in local papers, or through the power of social media .

The next step in your business plan should be to close the deal. You must show your customers that the product or service you provide is valuable, and that they will miss out if they decide to pass you up on your offerings.

If you aren’t trained or practiced in sales techniques, here are some tips on how you can show potential clients the value of your business:

Give the buyer choices

Not every one of your customers will be looking for a premium, all-inclusive package. If you offer different tiers of your products or services, you can broaden your business’s customer base. For example, Vargas and Vargas Insurance offers business insurance policies that can be customized to fit the needs and the budget of any Massachusetts business that needs proper coverage and protection.

Quantify the buyer’s benefits

In this day and age, everything centers around a purchase’s ROI, or return on investment. In layman’s terms, this is exactly how much benefit a client will get from a purchase. If a customer perceives a deal to have a positive ROI, they are much more likely to buy from you.

Your business can leverage this fact by making ROI a selling point of your products or services. When speaking to a potential customer, outline all the benefits your product. It can help even more if you can quantify these benefits. Showing concrete evidence to support the products or services you sell can help you take a huge step toward making a sale.

Show the buyer their potential losses

If a customer won’t make the deal based solely on what they will gain, sometimes you can tip the scale in your favor by also showing them what they will lose. 

It is not uncommon for a customer to shy away from making a rushed decision, and for good reason – rash decisions can lead to negative consequences. Your job, though, is to make sure that your customers know what they’re going to lose if they delay acting on your offer. Make your examples specific too: explain their potential losses of reputation, profits, quality of life, or anything else that your product or service stands to improve.

If you and your business are able to take advantage of these three simple tips, you will start to close sales like a pro. With some training for your staff and a little practice, you could see your business’s sales and profits start to slowly rise over time. 

You can even take this opportunity one step further by encouraging your buyers to tell their friends about your products. After all, every business owner knows that the benefits of word of mouth advertising can be astronomical!

Call the Vargas & Vargas Insurance staff today to review your business insurance. You want to put your business in a position to sustain itself in case of an insurance loss. Contact us at 877.550.0025.

Photo Credit:  Victor1558  /  Foter.Com  /  CC BY

By carlos vargas November 21, 2025
If someone hits your car and drives off, it’s called a hit and run . Imagine leaving the grocery store to find your bumper smashed with no note or witnesses. It’s not just the damage that’s frustrating; it’s the uncertainty about what to do next. Why Are Hit & Runs Confusing? Many drivers aren't sure what to do because we aren’t often taught how insurance works for these situations. But the more you know, the more protected you’ll be. At Vargas & Vargas Insurance , we guide drivers through hit and run claims, breaking down the process in simple terms. Key Questions Answered: What is a hit & run under Massachusetts law? What auto insurance helps in this situation? Will your premium go up? What immediate steps should you take? What Is a "Hit & Run"? A "hit and run" involves another driver damaging your car or injuring you and leaving without giving their info. It could happen in a parking lot, on the street, or even at home. Massachusetts law requires you to report it and file a claim. Coverage That Helps in a Hit & Run Your auto policy can help—if you have the right coverage. Uninsured Motorist Coverage (UM/UIM): Essential for covering injuries to you or passengers. Collision Coverage: Covers car damage but requires you to pay the deductible. Note: Massachusetts is a no-fault state , needing collision and/or UM coverage for protection. Will Your Insurance Rates Rise? It depends. If considered a not-at-fault accident, rates might not increase. However, lack of a police report or a history of claims might affect rates. Reporting it properly is crucial. What Actions Should You Take? Call the police immediately to file a report. Take photos of all damage and surroundings. Seek witnesses or security camera footage. Contact your insurance agent for advice on filing a claim. Keep all records , like police reports and photos. The Bottom Line You can't control reckless drivers, but you can control your preparedness. Here's what you need to know: Have collision and uninsured motorist coverage for protection. A police report is essential. Your agent is your best ally for making claim decisions.  If you’ve returned to your car to find damage without a note, you know the stress. Now you know the steps to take and the protections you need. At Vargas & Vargas Insurance , we’re here to make this simple and stress-free. Unsure if your policy protects you from a hit & run? Call us at 617-298-0655 . Let’s ensure you’re covered before it happens.
By carlos vargas November 21, 2025
In this post, we'll guide you through what happens when someone is injured on your property, how personal liability insurance can provide protection, and the steps you should take immediately if an accident occurs. By the end, you'll understand common scenarios that trigger personal liability coverage, what's included (and not included) in a standard policy, how claims are managed, and practical tips to protect yourself both before and after an accident. Understanding Personal Liability Insurance Personal liability insurance is designed to protect you financially if you are found legally responsible for someone’s injury or damage to their property. Typically, this coverage is part of your homeowners or renters insurance policy. If an incident occurs on your property and you’re held responsible, your personal liability insurance can help cover: Medical expenses for the injured person. Legal defense costs if you’re sued. Settlement or judgment amounts awarded to the injured party. Without this coverage, you could face out-of-pocket expenses which could amount to thousands or even hundreds of thousands of dollars, depending on the situation. Common Injury Scenarios on Your Property Personal liability coverage may be applicable in situations like: A guest slipping on an icy walkway. A child falling off a swing in your backyard. A delivery driver tripping over a loose step. A neighbor’s fence being damaged by a tree falling from your yard.  Accidents can happen even if precautions are taken, and unfortunately, being "careful" doesn't automatically shield you from legal or medical bills. What’s Not Covered It's crucial to understand that personal liability insurance doesn't cover everything. Most policies exclude: Injuries to you or household members. Intentional acts causing harm. Certain high-risk situations, such as injuries from business activities conducted at home (unless you have separate business liability coverage). Understanding these exclusions can prevent surprises and the frustrations often accompanying a denied claim. What Happens After an Injury on Your Property If someone is injured on your property: Get medical help immediately — the priority should be the person’s safety and well-being. Document the incident — take photos, collect witness statements, and record all details. Notify your insurance company — report the incident promptly, even if unsure whether the injured party will make a claim. Avoid admitting fault — stick to the facts when speaking with the injured person and your insurer. Once a claim is filed, your insurance company will: Investigate the incident. Determine whether your policy covers the claim. Handle negotiations, settlements, or defense in court if necessary. How to Protect Yourself Before an Accident Happens While insurance covers the unexpected, prevention is better than reaction. Reduce your risk by: Keeping walkways clear of ice, snow, and clutter. Repairing loose steps, handrails, and flooring. Properly maintaining landscaping and trees. Providing adequate lighting for entrances and pathways. Regular maintenance not only keeps your property safe but shows responsible behavior if a claim is filed. The Role of Your Insurance Broker An experienced insurance broker can help you: Review your policy to ensure adequate liability coverage limits. Clarify exclusions so you understand what's not covered. Guide you through the claims process if an injury occurs. Suggest umbrella insurance for additional liability protection beyond your standard policy limits. Having a broker means you aren't navigating these situations alone — you'll have someone familiar with your policy advocating for you. The Bottom Line Accidents can occur anywhere to anyone at any time. If someone gets hurt on your property, personal liability insurance can safeguard your finances, cover legal costs, and help manage the situation professionally. The key is understanding how your coverage works before you need it. This involves knowing your policy limits, understanding exclusions, and ensuring you have sufficient protection in place. Additional Resources: Insurance Information Institute – Understanding Liability Coverage NAIC – Consumer’s Guide to Home Insurance