As a business owner, you do everything in your power to make sure that your business is marketed to as many potential clients as possible. You may do this through word of mouth advertising, running advertisements in local papers, or through the power of social media.
The next step in your business plan should be to close the deal. You must show your customers that the product or service you provide is valuable, and that they will miss out if they decide to pass you up on your offerings.
If you aren’t trained or practiced in sales techniques, here are some tips on how you can show potential clients the value of your business:
Give the buyer choices
Not every one of your customers will be looking for a premium, all-inclusive package. If you offer different tiers of your products or services, you can broaden your business’s customer base. For example, Vargas and Vargas Insurance offers business insurance policies that can be customized to fit the needs and the budget of any Massachusetts business that needs proper coverage and protection.
Quantify the buyer’s benefits
In this day and age, everything centers around a purchase’s ROI, or return on investment. In layman’s terms, this is exactly how much benefit a client will get from a purchase. If a customer perceives a deal to have a positive ROI, they are much more likely to buy from you.
Your business can leverage this fact by making ROI a selling point of your products or services. When speaking to a potential customer, outline all the benefits your product. It can help even more if you can quantify these benefits. Showing concrete evidence to support the products or services you sell can help you take a huge step toward making a sale.
Show the buyer their potential losses
If a customer won’t make the deal based solely on what they will gain, sometimes you can tip the scale in your favor by also showing them what they will lose.
It is not uncommon for a customer to shy away from making a rushed decision, and for good reason – rash decisions can lead to negative consequences. Your job, though, is to make sure that your customers know what they’re going to lose if they delay acting on your offer. Make your examples specific too: explain their potential losses of reputation, profits, quality of life, or anything else that your product or service stands to improve.
If you and your business are able to take advantage of these three simple tips, you will start to close sales like a pro. With some training for your staff and a little practice, you could see your business’s sales and profits start to slowly rise over time.
You can even take this opportunity one step further by encouraging your buyers to tell their friends about your products. After all, every business owner knows that the benefits of word of mouth advertising can be astronomical!
Call the Vargas & Vargas Insurance staff today to review your business insurance. You want to put your business in a position to sustain itself in case of an insurance loss. Contact us at 877.550.0025.
Photo Credit: Victor1558 / Foter.Com / CC BY
