Here at Vargas and Vargas Insurance Agency, we love to support the local businesses in our community. That could be by shopping small or providing them with top of the line Massachusetts business insurance and business advice!
We have a question for all of the business owners out there: Do you ever feel like there’s more that you could be doing to grow your business? It’s probably a constant state, right? Well, if you’re getting the itch to do something timely to promote your business to potential customers (or remind your past customers that you’re still around) here are a few summer tips for your small business:
Snap a Few Pictures
Summertime is the perfect time to put a new emphasis on photos – after all, a picture is worth 1,000 words! Take pictures of customers in your business (with their permission, of course), snap a photo of your employees, or frame your products in the summer sunshine. Then post these photos on your social media accounts or have a summertime feature wall with these photos on a wall of your business.
Grow Your List
How do you reach out to your customers? Social media is a great option, but you can’t guarantee that your posts will be seen by your past customers. If you invest your time in growing your email database, however, you can guarantee that your messages will be sent directly to each person that you wish to contact! Start up a list or make a push to fill out the existing one and send out a few mailers to your fans to encourage them to visit you or patronize your business (coupons are never a bad idea if you’re looking to drum up a few extra customers)!
Try Out a New Platform
Social media is a very powerful platform for any business in today’s world. Is your business a part of the Social Media realm? There is a site for almost everyone, so why not try out something new to see if you can gain a bit of traction?
Those businesses that are new to the online world can start with the basics like Facebook and Twitter, and the options are endless for businesses that are a little more advanced. Our recommendation is to consider places like Instagram, Pinterest, and LinkedIn – or find something more suitable to your industry!
Find Local Events
There is always something going on here in the Greater Boston area. Are you taking advantage of the great events being offered? There are business building and networking events for business owners.
Have you looked into whether your business could have a booth at an event related to your industry? Make a good showing by being prepared – have examples of your product or service, as well as business cards. This is another great opportunity to run a giveaway in order to build out your email list! Just have a card to fill out and drop in a fishbowl. Customers get a chance to win, and you can market to them directly to their email address… it’s a win-win!
Host a Giveaway or Contest
Your customers are probably busy enjoying all of the wonderful summer activities in Boston – do you ever worry that they have forgotten about you? Pique their interest with a giveaway or contest! Offer your own product or service as the prize, or something that everyone would love. Advertise at your location, and online through Social Media and your email list, and customers will be talking about you in no time!
Appreciate Your Employees
Summertime is the perfect time of year to build up the people who helped build your business – your employees. Show them some appreciation with a catered meal, or even a bigger event that their friends or family can attend. See more tips in our blog post dedicated to Employee Appreciation Day!
Plan for Upcoming Holidays
Once summer is over, there is a stretch of events and holidays until the start of the new year. Now is the prefect time to get your ducks in a row and start to plan your marketing strategies! Take inspiration from the above suggestions and schedule some Social Media posts, plan out some holiday season contests or giveaways, start searching for events taking place in the Greater Boston area, and more. What are some of your favorite marketing techniques for the Fall and Winter?
So, are you ready to make the most of the summer season? Whether you choose to try one of our small business tips, or make your way through most of the list, we always want to make sure that small businesses in Boston flourish. A great way to do that is with business insurance from our agency! Call 617-298-0655 for a free quote or check out our online quote portal anytime. Happy marketing, small business owners!
