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Morning Motivation – Week of March 11, 2019

Happy Monday friends!

You know that I start each week with some positive words of wisdom, and this week’s are:

For the last few weeks, I have been talking about “the next big thing.” Now let’s talk about one of the biggest “time sucks” in your business – the clutter in your head.

Here’s how the problem works – you have all these great thoughts going on in your brain, but they are likely to be all jumbled up and mixed in with the “I have to go pick up my laundry” type of thoughts as well.   

You see, your brain doesn’t have the ability to prioritize thoughts regarding what’s most important.   

When you think, each thought is given equal weight, even though we all know that “to bind 150 new home insurance policies this month (in the insurance world) or get more listing appointments (in the real estate world) or get more of the pre-approvals into underwriting (in the mortgage world) is much more important and pressing than the “I need to get a new file folder for the office” type of stuff.  

Unfortunately, our brain doesn’t give one more weight than the other as far as occupying space in our head.  

What’s worse is that when we have all those thoughts tumbling around in our head, we keep running through the list of what we need to do, and it keeps the brain occupied doing that instead of coming up with solutions.  

Then with all these “problems” with no “solutions” going on in our head, we start feeling anxiety and overwhelmed…which leads to more clutter in our heads and less action actually being taken.  

Next week, my simple solution to dealing with my disparate thoughts.

Carlos

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Recap: Plan for Summer Vacation

“Summer means happy times and good sunshine. It means going to the beach, going to Disneyland, having fun.”

– Brian Wilson

Spring is almost here, and summer is around the corner. Have you started thinking about planning a vacation for the summer? If so, you’re in the right place! Some of the expert insurance agents at Vargas and Vargas Insurance Agency are also planning getaways, and we want to share the tips that we have learned. Here are just a few – make sure to read our extended blog post for more!

  • Start planning early so that you don’t feel rushed and can take your time to make your upcoming vacation the best one yet.
  • Choose your destination carefully! Consider the timing of your trip and see if there are any special events happening in the place you are going when you’ll be there.
  • Pull up a spreadsheet while you’re planning and outline a rough budget for your travels.
  • Once you know about how much you’re planning to spend, start saving right away. No one wants to go into debt for a vacation!
  • When you are on your trip, let loose and enjoy your vacation. Be spontaneous and let yourself be happy in the moment.

Before you leave on your newly planned summer vacation, talk to your Boston insurance agent about getting a free insurance check-up. You can also ask and learn more about the benefits of having a travel insurance policy in place for your trip!

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Safety Tips for Every Room in Your Home

Your home insurance is meant to be financial protection in case of a mishap in your house. Here at Vargas and Vargas Insurance Agency, we are proud to provide our clients with top of the line insurance coverage, but in truth we would rather these mishaps never occur! That is why we dedicate many of our blogs to safety – in the home, in your car, in the snow, and even at work.

In this blog, we want to take a thorough look at the place where you likely spend the majority of your time: your home. Let’s break it down and go room-by-room pointing out safety hazards and how to avoid potential perils.

The Living Room

While your living room may seem pretty safe, there are still a few things that you need to keep an eye on. Entertainment systems should be hooked up using a reliable surge protector, and any tripping hazards (area rugs or children’s toys) should be monitored so that they don’t cause someone to trip and fall.

The Kitchen

Arguably the most dangerous room in the house, the kitchen is full of potential hazards. Make sure that knives and other sharp implements are properly stored (covered, never loose in a drawer). Every kitchen should have an up-to-date fire extinguisher that every family member knows where to locate and how to use in case of a kitchen fire.

There is also a lot of moisture present in the kitchen, so make sure that you keep an eye out for black mold. If you see a spot and suspect that it could be mold, call a professional – it’s not something that should be trifled with. Also be watchful for this hazard in other moist places, like in bathrooms, laundry rooms, and basements.

The Laundry Room

Dryer lint causes many house fires in the US every year, so make sure that you clean your dryer’s lint trap after every load. Also check the dryer’s vent (or have a professional clean your vent) regularly to prevent buildup. If your dryer runs on gas, also regularly check the gas hook-ups to make sure there is no leak.

The Bedrooms

You spend a large chunk of the day asleep in your bedroom, so it is critical to ensure that you have an escape route in case of an emergency (like a fire). Bedrooms on the first floor should have a window that can be opened and climbed through. Bedrooms on the second floor will each need an additional escape ladder for a quick and easy exit.

The Bathrooms

Bathrooms (especially those with tile floors) are a slipping hazard. To ensure that there is less of a chance of someone having an accident, place non-slip bathmats in key locations in each bathroom, especially around showers and tubs.

The Garage

Your car may seem safe and sound when it is parked in a closed garage, but you can never be too careful. Lock your car even when it is at home and remove any valuables from the vehicle. Remember that vehicles are a source of carbon monoxide, so make sure to never run your car in the garage when the garage door is closed.

If you store tools in your garage, make sure that they are secured – especially if you have children. Chemicals and flammable materials should also be stored safely and away from places that are exposed to extreme heat and cold.

The Backyard

We’ve posted several in-depth blogs about how to deal with safety in the backyard, so before the weather warms up do your research on pool safety, grilling safety and more.

In addition, consider adding security cameras to the outside of your home – they’re not just for the rich and famous anymore! These constantly vigilant eyes on your property can help to protect you from package thieves, monitor pets and children, and much more.

General Safety

Speaking of home security, do you have a security system in your home? You can install one yourself or have a professional installation – the important thing is that you have a system that you can arm when you are away. Nowadays, you can also connect most home monitoring systems to your internet of things, allowing you access to the information from your smartphone.

Throughout your home, you should have one specific item: smoke alarms. They are critical in ensuring that your family is protected in case of a house fire. The National Fire Protection Association recommends one in every sleeping room of your home, as well as at least one on each floor of your home. Also make sure that you test or replace the batteries in your smoke alarms with every Daylight Saving Time clock change.

Now that you know these safety tips for all the rooms in your home, double down on your protection with a five-star home insurance policy from Vargas and Vargas Insurance. Call 617-298-0655 to speak to an experienced Dorchester insurance agent about your options, and to find out what we can offer you with a free home insurance quote. There’s no need to hesitate, because there’s no obligation.

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Can You Take out a Life Insurance Policy on a Child Before it is Born?

Life insurance is something that everyone can benefit from and that many new parents take into consideration. That being said, those looking for insurance might be wondering if you can take out a life insurance policy on a child prior to their birth. Put simply, you cannot. For those that live in the Dorchester, MA area, the agents with Vargas & Vargas Insurance can help you determine what type of insurance you can have.

If you or your spouse is expecting and you want to take out a policy on your unborn child, you will have to wait until the child is born and until it has been assigned a social security number. If you are expecting and want more coverage, you may want to look into taking out more coverage on the pregnant woman that is carrying the child until such a time when the child is born. You can take out extra coverage on the pregnant woman and that may help cover any issues that could potentially take place. It is necessary for the child to be born and for a social security number so that the child can be accounted for and so that the policy can be tracked as well.

If you are a parent of a child that is not yet born, you may want to talk with an agent to see if there is another type of insurance you can take out to protect your unborn child prior to its birth. For those that live in the Dorchester, MA area, the agents with Vargas & Vargas Insurance can help you find a policy that works for you and makes you feel fully protected and secure no matter what.

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Morning Motivation – Week of March 4, 2019

It’s a new week, friends!

Are you ready to face what new challenges the future holds with the help of my latest motivational quote?

So, this week I want to answer the following question from my message last week: what should you do when the “next big thing” starts coming around the corner? Here are a few examples of what I have been doing to keep up (and thrive) with video-based marketing.

First, it’s okay to be baffled (I was before I started posting a video a day, click to view my Youtube channel). Second, it’s okay to feel like you want to run away and hide. Third, don’t worry that you don’t know much about it. Very few do, but it is so simple today to record and post a video.

Here’s an interesting article that my friend Ryan Hanley, the Chief Marketing Officer at Bold Penguin posted last month on the “5 ways to improve your YouTube strategy.”

Learn – I spent the last week of January in Las Vegas with some amazing cutting edge marketers of insurance (yes insurance marketers and not insurance agents or brokers). What I learned can be used in real estate, mortgage, legal, construction, really any business space.

I am putting together some TOTALLY FREE information on how to use video, lead funnels and landing pages in your business that I can share with you. If, however, you choose to go it alone, there are all kinds of options to help you: books, videos, audio, blog posts, etc.

Imagine – Start asking yourself this question: “If my current and future clients are watching video to learn all about insurance and what they need to have for coverage, how to purchase a home or what they need to know about applying for a mortgage, what will happen to my competitors that are so entrenched in the old way of marketing and do not use video (or have much of an online presence) in their business?”

The answer? Your competitors will be less relevant everyday and will be waiting on the sidelines watching you eat their lunch.

Interact – Everyone’s in the same boat when a next big thing comes along. It’s okay to ask questions. What makes EVERYTHING work better in these moments is “sharing” with others and figuring stuff out with other people.

That’s what to do. And not just for video, for everything! For life. For thriving. For moving to next levels instead of playing the old game.

Let me finish with this: “There is an expanding segment of our population and  and a shrinking segment of our population. Who are you going to base the future of your business on?”

That’s our role. All of us. Okay?

Carlos

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Recap: Business Spring Cleaning

“Spring cleaning doesn’t have to be a dreaded list of chores. It can be a rewarding experience that helps provide some structure and organization in your life.”

– Peter Walsh

March has arrived, and on the 20th it will officially be Spring! We know that life as a business owner can get busy, but have you put any thought into your business’s spring cleaning routine? In last week’s blog, we made a few suggestions, including:

  • Deep clean your office space, bust through clutter and organize any scattered paperwork.
  • Your virtual workspace also probably needs to be organized – clean your computer’s files and move yourself down to a zero inbox if you can.
  • When was the last time you backed up all of your business’s files? If it’s been a while, now is the perfect time for a backup (and a thorough virus scan too).
  • Most businesses nowadays have a website. When was the last time you looked at yours? Check to make sure your content is still accurate, and that all the links work properly.
  • Have you been working on your 2019 goals? Reevaluate your progress and continue to plan your business’s future.

And remember, Vargas and Vargas Insurance Agency is here to help you clean up your business’s insurance portfolio! One call to 617-298-0655 and you will get a free business insurance consultation. Our agents can asses whether you have enough coverage or if there is anything we can do to help lower your premiums. Who knew that Spring Cleaning can save you money? Don’t wait – call Vargas and Vargas Insurance today!

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Start Planning for Your Summer Vacation

Are you dreaming of summer yet? It’s been a long winter here in the Boston area (despite Punxsutawney Phil predicting an early spring this year) and at Vargas and Vargas Insurance Agency, we’re in vacation planning mode! Here are just a few of the tips that we are using as our agents plan their summer getaways:

Plan Early

If you’re reading this post, then you’re already ahead of the game! One of the best things that you can do to enjoy your summer vacation is to start the planning process as early as possible. This will ensure that you have plenty of time to take advantage of the following tips that we’re going to share!

Determine Your Destination

Where will you go when the world is your drawing board? There is something to be said for almost any destination that you choose:

  • Boston is a lovely city, especially in the summer. Have you seen all of the sights and ‘played tourist’ right here in your own backyard? The history in this city alone makes it one of the most visited destinations in the US, not to mention the savings associated with not paying for travel or accommodations on your vacation!
  • A road trip is a great way to see the sights. Depending on how long you’re willing to spend on the road before arriving at your destination, there are many places within reach of Boston, including anywhere in New England, some very beautiful parts of Canada, and New York City. For some great road trip tips, read our Road Trip blog!
  • If flying is the ‘how’ of your vacation, then you have a lot of options. Will you choose a family friendly destination or somewhere more relaxing or cultured? If you feel overwhelmed with choices, some online sleuthing will probably be a good place to start.

Scout Out Several Activities and Events

No matter where you go, make sure that there is something fun and enjoyable for each member of your travel party. These activities can vary greatly depending on your destination and travel dates, so make sure to consider those carefully when planning. It’s always fun to see if there is a special local event or festival going on during your trip, so don’t forget to search the area’s events calendar before you leave!

Want to do something different and fun next time you’re on vacation, while also soaking up some local color? Look for volunteer opportunities in places that you’re interested in going! This so called “Voluntourism” is a growing industry where people find joy in simultaneously travelling and doing good.

Outline a Rough Budget

Thinking ahead is important when you’re planning a vacation (whether it’s just for you or for your entire family). In addition to considering your activity schedule, sit down and make a rough outline of the costs that you will encounter during your trip. This will vary depending on many factors, but you should generally include four categories: travel, accommodations, food, and activities. Make sure to also set a little extra aside if you plan on purchasing souvenirs or gifts while you’re away. And always plan for a little bit of wiggle room – after all, what is a vacation without some unforeseen expenses?

Start Saving Now

Once you’ve figured out about how much you’re going to spend on your vacation, start setting aside some money. No one should go into debt to go on vacation and paying for whatever you can in full before you leave will help you to relax while you’re away.

There are lots of little tricks that you can use to start putting aside money for your vacation fund. Many places will advocate for skipping your morning drive-thru coffee in favor of making your ‘cuppa’ at home. Going out to eat less and cooking at home will also help you save.

Let Loose and Enjoy Your Trip!

Once all of your planning is done and it’s time to leave, there is one important thing to remember: enjoy your vacation! It’s easy to get stressed about travelling and seeing all that there is to see at your destination, but it’s important to let go and relax so that you can have a good time. Be open to adjusting plans as you go – some of the most fun you have on your getaway will be during the spontaneous activities that you do.

Before you leave on the trip you’ve planned, talk to Vargas and Vargas Insurance Agency about making sure that you’re protected while you’re away. We can help you make sure that your home is ready for any potential issues, your car insurance should be checked before a road trip, and we can even help you with travel insurance if you want some added protection! One call to 617-298-0655 and we will get you all set and ready for your vacation!

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Morning Motivation – Week of February 25, 2019

Welcome to the new week, friends!

Are you ready for another motivational quote? This week’s words of wisdom are:

Last week I told you that you need to be ready to jump on board when people you trust start shouting about a massive shift. I’m telling you right now that the next big thing is… video!

I know that it’s not new, but it’s here and you should be using it in your business. It has changed real estate, insurance, mortgages… everything! As we advance in our businesses, people will only do business with people that they have seen on video — I believe this to my core.

Why is this? Because video eliminates all of the “reading and misreading” someone’s message. Have you ever read an email or text and thought, wow, that sounds awful, but maybe that was not the intent of the sender? Video eliminates all of that.

Here are some statistics on video:

  • 1 billion hours of video is watched each day
  • 576,000 hours of video are uploaded to Youtube every day
  • 61% of US companies have a Youtube channel
  • This video has almost 6 billion views
  • 1.8 million Americans are earning $ from their Youtube videos
  • 180 million hours of video are watched on Youtube every single day
  • 85% of homebuyers and seller prefer to work with an agent that uses video
  • Homes that are listed and have a video with it have 4 times more inquiries
  • Including a video in your emails increases your open rate by 75%

Like I said, you might not directly work with video, and you might not have the appetite to learn it. But this HAS and will continue to impact you and your business. Video is changing things.

Next week I will share three things to do when the “next big thing” comes around.

Have a great week!

Carlos

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Recap: Smart Home Guide

“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.”

– Dean Kamen

Smart homes and connected devices are the way of the future – are you staying up to date with all of today’s innovations? If you missed it, make sure that you read our Massachusetts Smart Home Guide from last week, where we outlined many of today’s smart home devices, including:

  • Thermostats that you can set without even leaving the couch.
  • Light bulbs to turn on and off without having to cross a dark room.
  • Security cameras that you can watch in real time while you’re out.
  • Switches and outlets that can turn any device into a smart device.
  • Speakers that can control smart devices with your voice and will answer your burning questions.

These devices can make your life a lot easier, especially if you are someone who is never far from their phone. Make sure that you do your research before buying, however – some brands and devices are meant to be used together, and others won’t play nice with each other.

Want to find out how your smart home devices affect your insurance? Call Vargas and Vargas Insurance Agency at 617-298-0655. We can tell you whether you should increase your coverage to include your devices, and if your new technology qualifies you for a new home insurance discount.

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7 Spring Cleaning Steps for Boston Businesses

March is nearly here – are you ready for spring in Boston? As we prepare for the snow to start thawing, the Vargas and Vargas Insurance office is preparing for its annual spring cleaning. Want to use this opportunity to organize your Boston business? Here are a few things that you can do to ‘Spring Clean’ your way to success!

1. Clear the Clutter

The most well-known Spring Cleaning task is unarguably the physical cleaning. It’s time to break out your sanitizing supplies and make sure that your office sparkles. Get rid of dirt and grime, and make sure not to miss any of the hard-to-reach spots.

Now is also the perfect time to evaluate the state of your office. Could the paint use a little touching up? Have you been putting off a cosmetic repair? Get those done now, especially in areas that clients see. Remember – your office only gets one chance at a first impression, so make sure it’s a good one for both customers. Employees will also appreciate a new and fresh look, so think about improving your décor or rearranging your office space.

2. Get Organized

Now is also the perfect time to go through your pesky files and make sure that everything is in order. Shred anything you don’t need and organize the rest. Remember that your digital files should also be included in this task! All of your files should be logically organized and easy to find in a jiffy.

Now is also the perfect time to organize your Social Media pages. Who in your business takes care of these? Do they have a posting schedule? Are they planning out posts ahead of time? How quickly are they able to answer any questions that come in via these platforms? All of these questions need to be addressed.

3. Assess Your Expenses

When was the last time that you cleaned up your business’s expense account? You should be combing through your outgoing payments often, but a deep cleaning once a year will give you peace of mind. Keep a keen eye out for any recurring expenses that you no longer use or need, since those types of charges can add up fast and end up affecting your bottom line.

4. Put Safety First

The safety of your employees, your customers, and your business should be your topmost priority, so make it a focus when you do this year’s spring cleaning. Make sure that your shop or office space is a safe environment so that everyone is less likely to suffer an injury.

Also practice cyber safety! Back up all files with company information – preferably on the cloud where it is easily retrievable in case of a hard drive failure. If you store customer data, you should make sure that it is safe from hackers. Also teach yourself and any staff that you have about digital password safety, and learn the benefits of a password manager.

5. Check Your Website

Your business probably has a website, but when was the last time you visited it with the eyes of a customer? Set aside some time during your Spring Cleaning to dust off your website. Open it and try to see it as a new customer would and look for anything that needs a little freshening up. Make sure that all of the links still work! Also, when was the last time that you updated your content or posted a blog? Now is the perfect time to start anew.

6. Evaluate Your Goals

Did you set a 2019 resolution for your business? Now that two months of the year are in the books, it’s a great time to evaluate your progress. Are you on track to achieve what you planned, or does your goal need to be reevaluated? Have you been taking the steps necessary to accomplish (and maybe even exceed) your goal?

If you need help getting your business on track to succeed, talk to Carlos Vargas about his business coaching and consultations!

7. Plan for the Future

Once your Spring cleaning is complete and your business is sparkling, it’s time to take a look at your future. There should be fewer tasks on your ‘to-do’ list, but that is no excuse to sluff off! Create a list of things that you should be doing to keep your business running smoothly and make your experience better for your clients.

Need help cleaning up your insurance portfolio? Talk to the commercial insurance experts at Vargas and Vargas Insurance Agency about your business insurance needs. We can help you evaluate your risks and find the perfect coverage options to meet and exceed your expectations. We will even help to ensure that you’re receiving all of the discounts for which you qualify! It will be one of the easiest tasks on your Spring Cleaning to-do list, so don’t put it off any further – call 617-298-0655 today to speak to a Vargas and Vargas Insurance representative.

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Morning Motivation – Week of February 18, 2019

Hello, friends!

I love to start each week with words of wisdom, and this week’s are:

There’s a reason it’s hard to see the “next big thing.” Most of us can only ever perceive the world as it is right now. Remember, Henry Ford famously said that if he asked people what they wanted, they’d have said faster horses.

Do you remember life before phones were stuck in our hands almost 24/7? Remember life before scrolling and swiping endlessly? Remember life before Google? You probably do, but could you have PREDICTED any of this? No. Neither can most people (me least of all).

But when it happens — when something huge happens — when you start hearing people you trust shouting about a massive shift — it’s time to dig in and learn a bit.

One of those shifts is happening right now. I will tell you all about it in my message next week.

Carlos

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Recap: Valentine’s Day

“All you need is love. But a little chocolate now and then doesn’t hurt.”

– Charles M. Schulz

Did you all have a good Valentine’s Day? We hope that you were able to show your love to those that you are closest to last week. We also want to take this opportunity to remind you that it’s not too late to show your loved ones that you care by purchasing more than just chocolates and flowers. We’re talking about the gift of insurance! Policies like these are a great way to protect your loved ones:

  • Home Insurance, Renter’s Insurance, and Condo Insurance to protect the place that you call home, as well as your belongings and valuables.
  • Auto Insurance will help you verify that your car is financially covered after an accident, and that anyone who is hurt in an accident can get proper medical care.
  • Health and Life Insurance will help to care for your loved ones when they are ill, and make sure that they have the financial means to continue on if you pass away unexpectedly.

When you’re ready to learn more about how to protect your loved ones with the right Massachusetts insurance policies, call Vargas and Vargas Insurance Agency at 617-298-0655. We will help you review your current policies to make sure that the coverage is right for you and can give you free quotes on new policies for no charge and with no obligation. Don’t wait until next Valentine’s Day – call now!

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A Massachusetts Smart Home Guide

Have you noticed that everything nowadays is connected to the internet? Once ‘smartphones’ caught on (to the point that it seems like everyone has one) it seems like everything need to be ‘smart.’ Have you adopted any smart devices in your home, or are you thinking of adding any to your repertoire? Whether you’re deep into the Internet of Things lifestyle or you’re thinking of dipping your toe in the waters of smart home devices, this guide is for you!

Thermostats

One of the first innovations in the smart home space was the smart thermostat. As with the majority of smart devices (as you will see as we go through each of the following categories) this product allows you to connect a household object to the internet and therefore control it from the comfort of your phone.

This means adjusting the temperature of your home without leaving the couch, or even being able to do it while you’re away from home! Imagine being able to go on a vacation in the summer and turning your air conditioning off to save money. This used to mean coming home to a stifling house! Now, however, you can use your phone and smart thermostat to turn on the air a few hours prior to arriving home – allowing you to benefit from the savings of turning off your thermostat without the hassle of waiting for the house to cool down when you arrive home.

Light Bulbs

How often do you wake up before dawn and have to avoid tripping over things to turn on the light? Or get ready to watch a movie only to have to get up to dim the lights? These annoyances are no more when you install smart lights in your home. Not only can you turn the bulbs on and off from your Wi-Fi enabled devices, most bulbs are able to dim, and some are even able to broadcast colored lights!

Security Cameras

Home security cameras used to be a passive possession. You would turn the camera on and forget about it unless something happened – then you could pull the tapes and hope that there was something useful recorded.

Now, having a security camera is much more useful. When positioned correctly, you can use a security camera to watch people enter and exit your property in real time, including delivery workers and even your children getting home from school in the afternoons. Some of these devices are connected to smart doorbells, which will send you a notification if they are rung, and sometimes even allow you to communicate with your visitors from afar.

Indoor security cameras can monitor older children that are home alone, as well as any elderly residents of the home and mischievous pets that should be checked on occasionally throughout the day. This monitoring for the indoor and outdoor cameras can be done via the internet from anywhere that you have a device with access to your camera system.

Switches and Outlets

Have another object that you wish could be powered on and off with your phone? Just plug it in through a smart outlet or hook it up to a smart switch. This works on many things, including fans, holiday lights and trees, coffee makers, and much more.

Speakers

Another great innovation in the smart home space is the smart speaker. Most smart speakers have the ability to connect to and control many of your other smart devices through voice commands. So most of the devices above that you can control with a phone can also be controlled with your voice and a smart speaker. This means that futuristic commands like “turn on the lights,” “turn down the temperature,” and “turn on the ceiling fan” are now possible to execute!

Smart speakers are also able to access a vast wealth of knowledge from the internet. Have a question? Try asking your virtual assistant! You won’t need to pull out your device – the speaker will often answer basic questions in seconds.

This list of devices may seem long, but it barely scratches the surface of what’s available to homeowners, and new smart devices are coming out all the time!

Does all of this talk about technology and smart homes have you considering upgrading your home with these devices? If you do decide to make a change, remember to call Vargas and Vargas Insurance Agency and talk to your Boston home insurance agent. Let them know what changes you have made to see if it affects your insurance rates. You may need extra coverage to protect your new device, or your insurance rates could lower because of added security features in your home!

There is only one way to know for sure what the impact on your Massachusetts home insurance policy will be – call 617-298-0655 and talk to your agent now!

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Morning Motivation – Week of February 11, 2019

Happy Monday once again, friends! And Happy Valentine’s Day!

As you know, I start each week with some positive words of wisdom, and this week’s are:

In last week’s message, I started talking about how you should use storytelling in your business to set yourself apart from your competition and to brand you and your business. I started laying out a few steps that will help you use the power of storytelling in your business. I only got to #1 last week, but here is the entire list:

  1. Show, Don’t Tell – Don’t talk about yourself. Instead, use stories that convey your expertise and values, maybe even showing the “superman” side of you.
  2. Use Stories as a Problem Solver – Humans use stories to make sense of the world around us. As your prospects struggle with the problems they are facing in their lives, you can use stories to answer important questions. How can you help? Why should they buy from you?  Well-crafted stores can show people the benefit of choosing your product or service.
  3. Be Relatable by Sharing Other’s Stories – Set yourself apart from your competition by talking about your customers, not yourself. Use clients’ stories to help undecided shoppers relate to your clients. When satisfied clients talk about you and praise you, it is more credible than anything you could say.

People love stories. Use stories to get and keep the attention of your prospects and referral sources and create an emotional connection with them. We make decisions emotionally, so when you take advantage of stories, you will be able to influence others thoughts, behaviors and maybe even buying decisions.

Although the human brain is able to process emotional and observational information, research has shown that emotional responses are stronger than rational responses and therefore decision making isn’t logical, it is emotional. Research has also shown that emotional response to an advertisement has far greater influence on a person’s intent to buy a product that the ad’s content does.

This means that when you use storytelling in your marketing, your audience is more likely to have an emotional response and remember your message!

That is it for this week!

Carlos

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Recap: Family Dinner Tips

“The most essential part of my day is a proper dinner.”

– Rachael Ray

How often does your family enjoy eating dinner together around the table? If your resolution this year involved eating better or having more quality time with your loved ones, dinner is the perfect place to start? What more could you be doing to make the evening meal fun and nutritious? Here are some tips from last week’s full blog post – pick one (or try them all!) at your next meal.

  • Focus on serving healthy meals. Healthy meals don’t have to be complicated or hard to prepare. They don’t always need specialty kitchen tools. They can be enjoyed by people with simple and refined palates.
  • Plan dinner so that your family can eat together and connect. Ask everyone about their day, encouraging communication. Alternatively, you can occasionally use dinner time to learn something new by reading an article or listening to a podcast.
  • The important part about family dinner is establishing a routine. It may not be possible to have every member of the family sit down to a healthy dinner every day of the week, but find a schedule that works for you and stick to is as best you can.

Want to continue to make sure that your family is healthy and protected? Talk to your Vargas and Vargas Insurance agent about your insurance portfolio. Review your family’s health insurance and ask if your life insurance policy has enough coverage for your loved ones in case of unfortunate circumstances. A complete insurance review is free, and it’s only a call away, so pick up your phone and dial Vargas and Vargas Insurance at 617-298-0655 now to start the process.

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Happy Valentine’s Day from Our Agency

It’s February, and that means that wherever you look, love is in the air! How are you going to show your loved ones how much you care about them? Traditional gifts include jewelry, sweets, flowers, and stuffed animals, but have you considered adding an insurance check up to your gift this year?

A sweet or cute or shiny present on Valentine’s Day is a great place to start – but why not make sure to also give your sweetheart something that will be a long-term gift? As Massachusetts insurance experts, we will be the first to agree that an insurance policy isn’t a glamorous gift, but there is nothing quite like it to say, “I love you and I want to make sure that you are always protected.”

When you’re reviewing your insurance this Valentine’s Day, make sure to go over the following policies:

Home Insurance

Do you share a place that you call ‘home’ with people that you love? You need to make sure that it is protected with the proper insurance policy. Vargas and Vargas Insurance Agency offers home insurance for homeowners, renters’ insurance for those in apartments or rented homes, and even condo insurance for condo owners with their own unique needs.

You never expect to need to make a claim on your home’s insurance policy, but having the protection makes sure that any issues that you have can be resolved quickly and without massive financial loss.

A home, renters, or condo insurance policy also protects your belongings, including your valuables – this means that if you bought or received a piece of fine jewelry for the holiday, you should make sure to let your insurance agent know. They can help you make sure that the value of your new ‘bling’ is covered in case of loss or damage. Talk to your insurance agent about your valuables, whether it’s fine jewelry, art, collectibles, or something else – they will ensure that your home coverage provides the proper protection for the items.

Auto Insurance

Your car gets you and your loved ones from place to place. This can mean work and errands, but it can also mean fun activities. No matter where you’re driving, you need to make sure that your car is protected so that you can always have a safe and reliable car – that’s where your auto insurance comes in!

If your car is ever involved in an accident, you want it to be fixed without having to empty your bank account. Having the right auto insurance will help in this endeavor! Your Massachusetts car insurance can also help pay medical bills of anyone hurt in an accident that is your fault, as well as provide liability protection if you are involved in a lawsuit due to a car accident.

Health Insurance

A big part of saying “I love you” is meaning that you care about someone’s well-being. Is there a better way to care for someone than making sure that they have a great Boston health insurance policy? Make sure that your sweetheart can get the care that he or she needs when they’re under the weather with a health insurance policy from Vargas and Vargas Insurance Agency.

Nowadays, medical care can be very expensive. No one wants to have to make the hard choice of forgoing care or seeing a doctor and ending up in debt. Talking to a medical insurance professional can ensure that you and your family have coverage that you can afford and that will provide you with the best possible care for your premium.

Life Insurance

One of the best gifts that you can give to the person that you love is peace of mind. Tell them that you want to make sure that they are financially protected in case anything ever happens to you and get a life insurance policy. Often, these policies are very affordable, and they provide a lot of coverage in a ‘worst case’ scenario. The funds received can be used to cover funeral expenses, care for dependents, and much more. Ask your insurance agent whether you should consider term life insurance, whole life insurance, or universal life insurance based on your unique needs.

When you’re ready to talk to a Boston insurance agent about providing protections for your loved ones this Valentine’s Day, simply call Vargas and Vargas Insurance Agency at 617-298-0655. Our agents can provide a free review for all of your insurance policies to ensure that you are carrying the right amount of protection for you and your family.

We would also like to take this opportunity to extend a big ‘thank you’ to all of our clients. We are humbled that you have chosen our agency to provide you with your insurance policies, and we always strive to provide you with the best possible service. Happy Valentine’s Day!

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Make Sure Your Valuables are Covered by Your Home Insurance

Natural disasters can put your home in Dorchester, MA, and all your personal belongings at risk of damage or total loss. Home insurance can help mitigate that loss. Standard homeowners insurance, however, comes with limits on how much protection you receive for personal belongings. This protection may not be enough to replace valuable goods if they are stolen or damaged. How, then, can you make sure your valuables are covered under your home insurance policy? 

Purchase an Endorsement

An endorsement is additional insurance you can obtain to fully protect valuable items. The first step towards getting this coverage is to have your valuables appraised to determine their worth. You’ll then have a better idea of the kind of protection you need.  

There are two kinds of endorsements you can obtain for your valuable items: blanket coverage or individual floater. Blanket coverage enables you to protect entire collections of goods such as jewelry, stamp collection, coin collection, fine art, wine collections, etc. Floaters or riders cover specific items such as one painting or piece of furniture. At Vargas & Vargas Insurance, we can help you select the best option for your valuables so you can get the insurance protection you need.

Benefits of Endorsements

There are numerous benefits to obtaining an endorsement for your valuables. Endorsements give you greater control over insurance protection for valuable goods, up to the replacement cost of your valuables. They also protect you against more perils than standard policies to include pet damage, accidents, and mysterious disappearance. Under many policies, floaters have no deductibles, saving you from having to pay anything out of pocket when making a claim.

If you’re looking for additional protection for your valuable goods, contact us at Vargas & Vargas Insurance in Dorchester, MA. 

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Morning Motivation – Week of February 4, 2019

Happy Monday friends!

I hope that you had a great weekend and are ready for a great week. You know that I like to start each week with some positive woods, and this weeks are:

We hear a lot these days about the power of “storytelling”—and why it’s so critical for businesses and brands as we continue to operate in the digital age.

But, like so much of what we talk about in the sales, marketing and branding space, storytelling has always been important. It has been the essence of the greatest and most successful communicators since the beginning of man. If you’re interested, check out the 7 best storytellers of all time by clicking here.

Consumers have more choices today than they ever had before. Traditional marketing just isn’t as effective as it once was. Most businesses aren’t using storytelling today.

My mentor and best friend #TheMan once said to me, “Many times the missing ingredient in a successful sales message or presentation is an interesting story.”

Not only is telling a story a tried-and-true method for getting attention, but an engaging story will also keep your audience’s attention.

I want to share with you a few steps that will help you use the power of storytelling in your business:

  1. Show, Don’t Tell – Don’t talk about yourself. Instead, use stories that convey your expertise and values, maybe even showing the “superman” side of you.

For more steps regarding harnessing the power of storytelling in your business, make sure to read my message next week!

Carlos

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Recap: Buying a New Car

“There’s a lot of stress… but once you get in the car, all that goes out the window.”

– Dan Brown

Have you been thinking about buying a new car? If you’re like most Boston residents, you spend several hours a week driving from place to place and deserve to have a nice car. If that is the case, don’t miss our latest blog all about the process of car buying! In the blog, we covered questions like:

  • When is the right time to look for a new vehicle?
  • What new vehicle is right for my family?
  • What features should I be looking for when I choose a new ride?
  • How can I ensure that I get a great deal on a car?
  • What should I make sure to do after I buy a new car?

In addition to answering these popular questions, we gave lots of advice and information about the car-buying process. Whether this will be your first time buying a car or you’re a pro at negotiation, check out our tips – a little refresher can never hurt when you’re making such an important decision.

And remember, if you need a top-notch Massachusetts car insurance policy for your new ride, call Vargas and Vargas Insurance Agency at 617-298-0655. We can compare policies from several insurance providers in Massachusetts to find the best policy for your unique needs.

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Tips for Having a Fun and Healthy Family Dinner

When you have a family, every day is an adventure. Sometimes just getting dinner on the table can seem like an insurmountable task. It’s never going to be easy all of the time, but we have some tips for how you can foster a fun and healthy dinner for your family from the agents here at Vargas and Vargas Insurance Agency.

Choosing a Healthy Meal

Many families struggle to consistently put a healthy meal on the table. It’s important to remember if you’re having trouble that ‘healthy’ meals can still be both easy and delicious, even if you have picky eaters at your table (whether they’re 2 or 92 years old!)

According to the United States Department of Agriculture, families should be following the MyPlate guidelines when planning meals. This means that dinners should consist of five food groups in specific proportions – those food groups are fruits, vegetables, grains, protein, and dairy.

Thankfully, there are plenty of resources for finding healthy recipes that you can use for your family. Start with an online search focused on meals with the MyPlate guidelines in mind. If you have children that are old enough, have them help with the meal planning and even the cooking, if possible. This will help to set them up for nutritional success later in life. Having trouble finding the time to put together a meal? Meal prep is a great option to plan out and store a week’s worth of meals (or more) and cut down significantly on daily prep work.

Here in the Dorchester area, there are plenty of resources for you if you need help creating a great meal. The library offers access to a cooking section where you can find plenty of great meal ideas, there are food pantries for those struggling to afford meals, and don’t forget about the wonderful produce offered at farmer’s markets in the area throughout the year.

Encourage Communication and Learning

Family meals are about so much more than just the food. In addition to serving something nutritious, you should make sure that you inspire everyone at the table to bond and engage with the group. Some children can be reluctant to share. To circumvent this issue, you will need to ask more specific questions about their activities and the happenings in their lives. Also make sure to talk about things that they are interested in – let them tell you about their social life or their favorite video game!

Want to mix up your dinner routine a little bit? Designate certain days as ‘learning dinners.’ Instead of focusing on conversation, learn something as a group. Find an interesting and educational podcast that you can all listen to or have someone choose and read an article from the news to bolster discussions about world affairs with older kids. Younger kids will enjoy playing games, so choose something age appropriate and start playing! If you need ideas for appropriate games, check out the ideas from The Family Dinner Project.

Another fun thing to do together while you eat is to plan other family activities. Ask kids where they would like to go – anything from day trips to vacations – and plan out a trip! Making plans together is a great way to bond while also learning about each other.

No matter whether you choose to talk, play, or learn while you’re at the table, remember that it is important that this time is about being together as a family. For most, this means putting away phones and tablets and turning off the tv during meals so that you can focus on each other.

Commit to a Routine

Times can get hectic, so you don’t necessarily have to do a healthy family dinner seven nights a week. Plan out what days you can and try to stick to your schedule as much as you can. Often, this routine will need to be evaluated and reevaluated as school and work schedules change, or when kids start or finish extracurricular activities – and that’s ok!

If it is hard for you to plan family dinners, try another meal – family breakfasts and lunches work just as well. What’s important is that you provide your loved ones with nutritious meals and that you spend time together to bond and communicate. And the more the merrier! Have non-immediate family members join you or invite your kids’ friends or your own friends to vary the routine and bring in new dynamics to your discussions. Just make sure that everyone follows the #1 rule – no electronics allowed at the table!

Want to do more to make sure that your family is healthy? Talk to a Vargas and Vargas Insurance agent about your health insurance policy. Call 617-298-0655 to get a free analysis of your current policy or a quote for new coverage. Having great insurance allows you to focus on healing without a major financial burden, so don’t underestimate the value of a great policy. Until then bon appetit and enjoy dinners with your family!

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