Happy Monday to you, friend!
I have another great quote for you this week, as well as my continuation of last week’s message!
Just a few days ago, Twas the Day Before Christmas
I went to some real live brick and mortar stores for a few stocking stuffer gifts for Kathy (we stopped exchanging gifts years ago) and found that most retailers had all but given up. Target was dirty and their shelves were filled with big open gaps of “I don’t care.” Kohl’s was the same. All kinds of places looked like they weren’t even going to try to keep up with the intent to look vibrant and ready for business.
But Amazon was ready! They wanted my business, and they were ready to show me how fast they could deliver (literally and figuratively). Lots of other places that weren’t Amazon did okay, too. They acted big and ready.
And then this other store said, “We’re out until January 3rd, so if you place any holiday orders now, they’re not arriving before mid-January.” And this was online retail. Well, okay then!
The World Changes Every Day
That may sound scary and daunting, but it’s no more scary than deciding what you want to eat from day to day. There are plenty of variables in life, it’s not too scary. You just have to commit to the mission and the goal of your business more than the straightforward practice.
If you want to win, the big plan is to serve your customer or buyer in some very vital way. Everything you put in place for your operation then must be in line with their needs.
Why did subject lines on newsletters and blog posts change? (Did you read my message last week?) It was because people are too “busy” (or so they say) to click if your link says “Best business tips ever.” You’ve got to give them even more reasons to open.
That’s what’s true in all of all this. It’s all in service of your buyers in some way, and whatever you’re doing that doesn’t serve that or that doesn’t better increase your capabilities for that is probably wasted effort.
Happy New Year (how long can I keep wishing Happy New Year?), Happy Monday and happy new selling year!
I’m here for you.
Carlos
