Hello again, friend!
Are you ready for my last words of wisdom for 2018? Here they are:
Last week, I talked about how it is hard to market your business nowadays because it is so easy for messages to get lost in the crowd. In the old days, it was enough to get a logo, a tagline, some colors and maybe a theme song. That was a brand. But those days are LONG gone.
In 2019, brands are about action and motion and relationship building and connectivity and repetition. (Repetition. Repetition.) And I can bet that you’re not doing NEARLY enough to help your business by creating the relationships and actions necessary for excellent branding.
Here’s what you should be doing to win even be recognized in your space:
- Show what you do into something memorable
- Show that you care about your community and other businesses
- You need to say and do what you’re afraid to express
- Use your brand to support your friends and customers’ stories
The newest ideas or shiny objects that have worked in the past are not going to take you far in 2019. You have to build something concise, flexible, repeatable, and that connects and serves others (the people we most want to see win).
(Name here), let’s rock this coming year together, and let’s do that by starting with a look at how we are branding ourselves. And make sure that you stay tuned for my first message of 2019 next week!
Happy New Year!
– Carlos
