I LOVE starting my week with positive words of wisdom. This week’s are:
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan. ~ Dave Ramsey
Last week I finished with applying your NUMBER ONE to marketing.
If you’re a small business owner, marketing is your responsibility. You may be of a size where you can outsource to a consultant or delegate the tasks in-house, but ownership of the plan is your responsibility.
We know that you are not a full-time marketing person; you have clients to serve.
Marketing is not your job description. So, we must find a reasonable balance and develop a simple plan so you can consistently take action to keep the marketing ball bouncing.
How much time is reasonable for you to devote to your digital marketing each week?
The only wrong answer is zero.
The right answer will vary. Of course, your expectations for what you can accomplish with marketing need to be in line with the amount of time you’re willing to spend.
BUT…
You don’t need to post every minute of every day to have an impact.
One Job
The concept behind One Job is to help you to narrow your focus to the most important next step. This applies for your website and social media channels.
Each element should have One Job. The job should be simple, and it shouldn’t try to do more than that.
If everything is set to focus on One Job, you can build an entire connected ecosystem focused on serving people at each point along the way.
For example: The primary job of our homepage is to get possible new customers to click on the button to get more information about some of the insurance products that we sell.
There are several elements, but it’s all geared to having them contact us.
The picture of families, cars or homes is professional. The message is that we want you to know what products we insure.
One Measurement
The beauty of One Job is that it narrows what you measure for success. If the message is doing its job well, then my measurement will be based on how many people click through and contact our agency.
Now, there are lots of things to measure, and installing Google Analytics is a must, but let’s be clear on one thing, if Google Analytics tells me that I don’t have very many visitors to our site, specifically our home page, it’s a failing page and effort on my part.
One Source (at a time) – Effort
As you know, you have a ton of different sources for driving traffic to your site. The most often thought of, are your social media platforms and SEO. Let’s pick one.
Facebook. Next week.
