Happy Monday once again, friends! And Happy Valentine’s Day!
As you know, I start each week with some positive words of wisdom, and this week’s are:
In last week’s message, I started talking about how you should use storytelling in your business to set yourself apart from your competition and to brand you and your business. I started laying out a few steps that will help you use the power of storytelling in your business. I only got to #1 last week, but here is the entire list:
- Show, Don’t Tell – Don’t talk about yourself. Instead, use stories that convey your expertise and values, maybe even showing the “superman” side of you.
- Use Stories as a Problem Solver – Humans use stories to make sense of the world around us. As your prospects struggle with the problems they are facing in their lives, you can use stories to answer important questions. How can you help? Why should they buy from you? Well-crafted stores can show people the benefit of choosing your product or service.
- Be Relatable by Sharing Other’s Stories – Set yourself apart from your competition by talking about your customers, not yourself. Use clients’ stories to help undecided shoppers relate to your clients. When satisfied clients talk about you and praise you, it is more credible than anything you could say.
People love stories. Use stories to get and keep the attention of your prospects and referral sources and create an emotional connection with them. We make decisions emotionally, so when you take advantage of stories, you will be able to influence others thoughts, behaviors and maybe even buying decisions.
Although the human brain is able to process emotional and observational information, research has shown that emotional responses are stronger than rational responses and therefore decision making isn’t logical, it is emotional. Research has also shown that emotional response to an advertisement has far greater influence on a person’s intent to buy a product that the ad’s content does.
This means that when you use storytelling in your marketing, your audience is more likely to have an emotional response and remember your message!
That is it for this week!
Carlos
