You know that I like to start each week with some positive words of wisdom:
While at Christmas Mass, I was thinking about the story of Jesus from a business perspective. He comes along and tells people that huge chunks of what religion and government are doing are all messed up through telling stories. His perspective shakes up everything.
You don’t have to be religious to follow along. Just think about a guy showing up on the scene and saying, “I’m the son of God and you’re doing it all wrong.”
All the Rules Have Changed
The other day, I was on a coaching call with one of my clients and I pointed out that the rules for subject lines on newsletters and blog posts have changed. Instead of simply stuffing in a few keywords, the new rule is to create a subject line that will really grab the reader’s attention and encourage them to click in. What we had originally been taught was wrong!
Everyone tells you to use lots of pictures. I started doing the opposite… (maybe I’m wrong, but my email open rate increased immensely!) This is the big point: lots of things change. Lots and lots of the rules change. You CAN’T adhere to something just because you learned it once.
You Have to Learn Over and Over and Over
When I launched my coaching program, I made sure that what I was coaching still worked. Sometimes, within a very short period, the subject that I’m coaching on has changed. Other times, I’m safe, because what I coach on has worked for me for the last 15 years and for most savvy business people for eons! But some things do change and I have to learn things over and over.
Before I sign off for the week, I want to thank you for your time and attention in 2018. I hope that I continue to add value to your inbox. I’m here any time you want to hit reply – I’m never too busy to talk with you.
I appreciate you.
Carlos
